Published on May 28, 2024
The value proposition in a changing climate - gaining a better understanding of consumer purchasing psychology
The consumer is aware of climate change and feels its impact on a daily basis. Big business has a shared responsibility for climate change. The consequences of climate change have negative implications for consumer health and well-being. Greenwashing and no-action performance reinforce consumer distrust. The many eco-labels create confusion and insecurity among consumers. Businesses must be transparent and offer real green options to regain consumer confidence.
Strengths
🌍 The consumer is aware of climate change and feels its effects.
🏭 Large companies have a shared responsibility in climate change.
🌡️ Climate change is having a negative impact on consumer health.
🚫 Greenwashing and no-action performance reinforce consumer distrust.
🏷️ The many eco-labels create confusion and insecurity among consumers.
👥 Companies must be transparent and offer real green options.
💪 Small businesses show that profitability can be achieved by being organic.
