Published on August 28, 2024 by Faustine Milard
Sparkling wines: new consumer expectations
Summary:
La WineTech highlights the importance of innovation in the wine industry, particularly in the sparkling wine sector. Speakers discuss current trends and consumer expectations in the face of declining wine consumption.
Highlights:
πΎ Sparkling wines are growing strongly, even outperforming rosΓ©s
π New trends include a variety of soft drinks such as sparkling sake and sparkling coffee
π₯ Younger consumers favour moderation and quality over quantity
π± Sustainability and ethics are key drivers in consumer choices
π‘ Home consumption continues to grow, influenced by the pandemic
π· Consumer curiosity drives diversification of beverage choices
π Opportunities to enjoy premium beverages are now everyday and not reserved for special events
