Published on August 28, 2024 by Faustine Milard
Round table: Changes in buying and drinking habits consumption of sparkling wines in Italy
Summary:
This round-table discussion looks at changes in buying and drinking habits for sparkling wines in Italy, highlighting a general decline in wine consumption, but an increase in sales of low-priced sparkling wines, particularly among Generation Z.
Highlights:
🍾 Wine consumption in Italy has dropped from 58 L to 20 L per person in 15 years
📱 Generation Z prefers online purchases and consumes less wine at home
🥂 Sparkling wines, especially low-priced ones, are experiencing growth in sales
🎓 There is a growing interest in wine education, despite reduced consumption
🍷 Young people prefer less alcoholic and sweeter drinks when going out
🥳 Sparkling wines are no longer reserved for special occasions, but are consumed regularly
🏪 Young people are buying less in physical shops, favouring online purchases for economic reasons
