Published on May 28, 2024
[SWF23] The value proposition in climate change—better understanding consumer purchasing psychology
Speakers:
Nathalie SPIELMANN – Director of the Wine and Gastronomy Department | Neoma Business School, France
Luigi MOIO – President | International Organization of Vine and Wine
Christophe BERTSH – Professor | University of Haute-Alsace, France
The consumer is aware of climate change and feels its impact on a daily basis. Big business has a shared responsibility for climate change. The consequences of climate change have negative implications for consumer health and well-being. Greenwashing and no-action performance reinforce consumer distrust. The many eco-labels create confusion and insecurity among consumers. Businesses must be transparent and offer real green options to regain consumer confidence.
Strengths
🌍 The consumer is aware of climate change and feels its effects.
🏭 Large companies have a shared responsibility in climate change.
🌡️ Climate change is having a negative impact on consumer health.
🚫 Greenwashing and no-action performance reinforce consumer distrust.
🏷️ The many eco-labels create confusion and insecurity among consumers.
👥 Companies must be transparent and offer real green options.
💪 Small businesses show that profitability can be achieved by being organic.
