Published on July 23, 2025
[SWF25] Round table: Innovation at the service of wine tourism and direct sales
Speakers:
Bluenne CHAYE - Board Member | La WineTech
Laurent PRIGENT - CEO | Bubbl.
Matthieu VARON - Co-founder | WineVision
Severine COUVREUR - President | Mission Coteaux, Maisons et
Caves de Champagne-Patrimoine mondial
Sarah AMRANI - Innovation Officer | Marne Tourism Development Agency
Wine tourism and direct sales: where do we really stand? Wine tourism is much more than a simple stroll through the vineyards. It's an experience in its own right, a moment of exchange and emotion. But how do you go from wonder to purchase? What are the practical strategies for turning a visitor into a loyal customer, and extending the relationship well beyond the on-site tasting?
