KUBE: between Champagne tradition and innovative construction

For two decades, the KUBE Group has been supporting Champagne houses, cooperatives and independent winegrowers in their construction and renovation projects. Based in Reims and Troyes, the group relies on an in-depth understanding of regional challenges and on a strong network of local partners. This presence enables it to contribute actively to the economic development of a sector that is vital to the Champagne region.

In a context marked by transformation within the wine industry – increasing quality requirements, the growing importance of customer experience, environmental imperatives – KUBE asserts a distinctive approach: combining respect for winemaking traditions with technical innovation.

Optimizing production areas

Each site designed or transformed is conceived to streamline flows, simplify operations and anticipate future developments. Layouts prioritize intuitive and secure circulation, with particular attention paid to workstation ergonomics.

The objective is twofold: improving productivity while ensuring good working conditions.

Modularity is an integral part of this approach: adaptable zones, expandable spaces and flexible capabilities allow estates to plan for the long term.

Enhancing the wine tourism experience

Beyond production, KUBE designs sites that become genuine visitor destinations. The design incorporates cultural and experiential dimensions, turning buildings into storytelling tools for Champagne expertise. Between highlighting traditions and leveraging technological innovations, the goal is clear: evoke emotion and strengthen the bond between visitors and brands.

Accelerating the ecological transition

Faced with environmental challenges, KUBE focuses on thoughtful, efficient solutions: renovation of existing structures, bioclimatic design, use of natural energies (geothermal, cross-ventilation, thermal inertia, passive solar control) and bio-sourced materials.

Each project aims to reduce the carbon footprint while improving comfort and durability. Several developments already achieve high levels of environmental performance, especially in sustainable renovation.

A strong conviction

Driven by a multidisciplinary team, the KUBE Group advocates for responsible construction at the crossroads between balance, innovation and winemaking standards. Its guiding principle is clear: “Innovation is not about adding – it’s about revealing.”

More information: www.groupekube.fr

Photo credits: Eric Vanden / Anne Lemaitre