Published on July 23, 2025
Round table: innovation for wine tourism and direct sales
Wine tourism and direct sales: where do we really stand? Wine tourism is much more than a simple stroll through the vineyards. It's an experience in its own right, a moment of exchange and emotion. But how do you go from wonder to purchase? What are the practical strategies for turning a visitor into a loyal customer, and extending the relationship well beyond the on-site tasting?
