Published on August 28, 2024

[SWF24] Round table: Changes in buying and drinking habits consumption of sparkling wines in Italy

Speakers: Filippo GASTALDI - President of AEPI; Vito INTINI - President of ONAV Hosam Eldin ABOU ELEYOUN - President of Lombardy AIS; Silvia PARCIANELLO - Member of FISAR; Daniela GUIDUCCI - Oenologist at ONAV Summary: This round-table discussion looks at changes in buying and drinking habits for sparkling wines in Italy, highlighting a general decline in wine consumption, but an increase in sales of low-priced sparkling wines, particularly among Generation Z. Highlights: 🍾 Wine consumption in Italy has dropped from 58 L to 20 L per person in 15 years 📱 Generation Z prefers online purchases and consumes less wine at home 🥂 Sparkling wines, especially low-priced ones, are experiencing growth in sales 🎓 There is a growing interest in wine education, despite reduced consumption 🍷 Young people prefer less alcoholic and sweeter drinks when going out 🥳 Sparkling wines are no longer reserved for special occasions, but are consumed regularly 🏪 Young people are buying less in physical shops, favouring online purchases for economic reasons
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